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Balancing Act | Rancho Bernardo Family Photographer

I have friends, clients, and peers ask me all the time, “How do you juggle it all?” Yes, I’m a mom, a photographer, a military spouse, a student (not for much longer before I certify!),a volunteer and so much more! I have many demands placed on my time by family and work, and most of my “office” work is done from my home. I could have opened a studio/office, but why pass on unnecessary expenses to myself and my clients? I didn’t see the sense in it. So I had to find a system to make it work. Anyway, I thought I’d share a few tips for my fellow moms and photogs who also work from home, or just struggle to find a balance between career and family.

#1. Set designated work hours and stick to them. I admit, especially during my busy season, I have been guilty of breaking this rule, but mostly, I follow it. If you were working in a “regular” office, you’d be able to walk away at 5:01 p.m. and let it wait for the next business day (most of the time!) Why should your self-employment be any different? I set specific hours and it helps me transition between work and home, despite my office being a mere 10 second walk from my kitchen.  It will also help your family transition. If you respect your work hour boundaries, they will recognize it as well. If that means you need to have your husband get the kids of out the house during those hours, or you hire a mother’s helper, just do it. You’ll find yourself more productive in those established hours than in a whole week of grabbing 10 minutes of work time here and there. Trust me.

#2. This goes hand in hand with #1: establish a workspace. I highly recommend people don’t try to work from their couch or bed, even if you have the ability. A designated workspace will also help with that psychological transition into your workday. It’s shown to improve productivity, and focus. It’s also a place I can retreat to, and escape the noise, the mess, the chaos.

#3. Communicate clearly to your clients or customers. Make sure they know what they can expect from you, especially when it comes to when they can expect a response or to receive product/galleries, etc. It helps to create an auto-reponder for your email. Mine includes my office hours, as well as my average turnaround times, so that a new or existing client has an idea when they can expect my response. Occasionally, I will respond to an email outside of my business hours, but usually it will wait until I return to the “office” the next day.

#4. Speaking of which, do not obsessively check your work email, especially when you are off the clock. You will drive yourself and your family crazy.  Enough said.

#5. More about email (and voicemails): set a time limit each day for you to read and respond to them. If you constantly check them throughout the day, you won’t be able to focus on the work you should be doing. I typically check my email and Facebook when I get to the office in the morning, again near lunch, and then one last check in the afternoon.  Most of the time, I will return calls in the afternoon or right after lunch.

#6. Be realistic in your expectations. If you know that your family has a busy schedule, don’t overextend yourself. Be honest with yourself in how many and what type of commitments you can take on. This has played a large role in my business plan for 2013. Just be honest with yourself.

#7. Continue to streamline your workflow .  Find ways to eliminate unnecessary steps, or outsource work if possible. For my fellow photogs, consider outsourcing your editing, or taking a class on workflow.  It will change your life!

#8. Don’t be afraid to say NO! This can mean not taking on a project or client, or it can simply mean calling it a day early, turning off the computer, and spending some quality time with your family. Chances are, you started working from home as a way to improve quality of life for you, your spouse, and your children. I imagine that isn’t happening if you’re spending 80 hours a week working.  Don’t be afraid to take an afternoon off. Yes, you might have to make up for it later, but you deserve it.

#9. Be sure to manage your stress. There’s a good chance that you’re stressed from time to time, just as you would be in any other job or career. The big difference: you probably don’t have co-workers to blow off steam with or talk about it. Many of us may “vent” to our spouses when things get a little stressful. This is fine, but make sure it’s not affecting your relationship, or your interactions with your children. If needed, refer to #8 above, and just step away for the rest of the day.

#10. HAVE FUN! To get the most from these crazy, amazing careers we’ve chosen, we must enjoy it! I cannot stress that enough. Do what you love. Love what you do. If you don’t love it, leave it!

I hope that someone finds those tips helpful. I wish someone had let me in on these when I was getting started. I was transitioning from a high-pressure, fast-paced corporate environment, and I brought a lot of that same stress into my self-employed work ethic. Never again!! And when the going gets tough, take a deep breath, and set some boundaries.

It wouldn’t be a blog post if I didn’t post some peeks. Enjoy some from S+C’s session with their furbabies. Love these guys!!

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  • Andy Pickard01/14/2013 - 12:25 PM

    gorgeous portraits, love the dogs and lovely lens flare

  • Angela01/14/2013 - 12:27 PM

    Thank you, Andy! I love the light in that little park in the late afternoon. Just warm and fuzzy!

  • Catherine01/14/2013 - 1:23 PM

    Great advice and beautiful images, what cute puppies!

  • Katrina01/14/2013 - 2:13 PM

    Thanks for the tips! I am totally guilty of #4. Will start to work on that asap. Beautiful fall images. Makes me miss fall even more.

  • Patricia Knight01/14/2013 - 4:28 PM

    Great advice. The hardest part for me is actually sticking to it. Love these images!

  • Elizabeth M.01/14/2013 - 4:36 PM

    OYE! I am so horrible at all of these things! I need to set boundaries, but it’s so hard! lol

    Maybe we’ll set better goals for 2014! haha

A little help, please! Helping with the What to Wear Dilemma | San Diego Family Photographer

It’s that time of year I am fortunate enough to be able to sit and reflect on a lot of things, including how to improve the client experience. It also happens to be the time of year that I finally can get in those beloved portraits of my own daughter. She loves to model, which is great, because I wanted the perfect opportunity to show you all some ways to improve your sessions.  (And I would never make an example of one of my clients, so I get to exploit my daughter’s fashion “sense” instead.)

In my previous post, I talked about displaying your portrait art in your home, and the considerations you should make when planning your portrait session.
Fact: I want you to love your portraits; love them so much that they are everywhere in your home.  And let’s face it, we’ve all had our portraits taken, then looked back a month, a year, a decade later and said, “WHY did I wear THAT???” So, I thought I’d help you all out with the planning, and show you some examples of the right way to do it, and the wrong way to do it. I often get asked, “What should we wear?” and while I give my basic color recommendations, I want you to delve into it a little further.

Some of the things you need to consider when planning your portrait session:

Location: What will my surroundings be like?
Home decor: Where will these portraits be displayed?
Mood: What is my goal for the overall feel of the portraits?
Size: What space do I have to display these portraits

I know you’re looking for some good examples, so here we go. These photos were taken this week of my daughter. I did a round of minis, of sorts, with her. She’s great at taking direction, so I let her run with it. I also allowed her to choose her own outfit, knowing that her style is a bit, um, busy. Eh, I don’t have to be nice…it’s my kid…her style is LOUD. And bright. And very cute on the playground, or at home, or in school. Not so great for what I usually have in mind for her shoots, and not so cute on the wall ten years from now when I’ll be saying, “Why did I let her wear that shirt?”

OK, let me backtrack a bit…it’s 100% OK to let your personal style shine through in your portraits. I don’t want to imply that at all. But make selections that will complement those bullet points listed just above.

Anyway, as you can see, my girl selected a bright green and white striped shirt with a BIG pink heart on it, and her signature riding boots. Totally “her”. But not necessarily what I want to shine through in her portraits. I would rather focus on her eyes, her freckles, her expressions. But as you can see, her attire is quite distracting, despite the “look” I am going for. In this first set, I asked her to be sweet, cute, and smile a lot, like a really good friend would do. Obviously, she nailed it, but the shirt is pretty distracting, as are the boots. This would have been much better with a neutral sweater, and a skirt, or a dress. Something sweet, flowy, and girly to match the mood. (and which also would have gone along with her style.)

Verdict:
Cute, but as the client myself, definitely not going on the wall. There’s too much distraction in her outfit, and it’s not going to look timeless in a few years. Not to mention the white in the shirt blends closely with her skin, she’s so fair!

Now, compare to a similar set from just a few days before, in which she is wearing a muted sweater dress that is classic and complements the surroundings (in this case, blending with the colors, though sometimes a good contrast works equally as well!) It will also work well with our understated, neutral, contemporary decor in our home, or with any future changes we may make.

Verdict:
Now THAT is a series of canvases I can’t wait to hang on the wall, and will love for years to come!

Next set, I asked her to be gloomy, and pretend she was lost in the woods. (Confession: I may have been scouting for a concept I have planned for a future shoot with her.)  And again, she nailed every pose and look I had hoped for, but that silly shirt was so distracting!!!

Verdict:
Try again with the costume I have planned for her. (And proof that you can’t just convert an image to black and white to make it “better”.) A solid light colored shirt would have improved this image drastically. The playfulness of the outfit contrasts to the mood of the portrait (which is another side of my little sweetheart).

These are the “moody” shots from the other day. Again, it just works better because of the clothing choices. There is just enough texture to her sweater that it lends depth to the images without overpowering.

Verdict:
LOVE these, and the emotion I sought shines through, without the distraction of the clothing.

So, maybe you’re thinking to yourself, “OK, got it. No stripes on the kids.” The stripes are just one example. She could have been wearing the same sweater dress but in a bright pink in the second set up there, and it wouldn’t have pulled the photograph together as well as the gray. What I want you to consider with clothing, location, even hairstyle and accessories: “Do they complement each other, my home, and my goal for this session?”

Let’s talk some scenarios. Maybe that will be helpful as well.

Client: A newly-engaged couple
Location: Downtown and urban
Style: Their home is contemporary, clean, with muted colors
What I would suggest for them:
Keep it neutral, timeless, and sophisticated. Contemporary, but classic.
Nothing too frilly or flowing for her, which would contrast with the urban landscape. Perhaps a pencil skirt, tights, boots, and a simple blouse with a scarf. For him, you can’t go wrong with jeans and a navy blazer. (Skip the tie.) The colors I would love for this are navy blue, charcoal grey, and cream. Maybe a pop of color in her accessories, such as yellow or red.
For the session, lots of kisses, stolen glances, touching hands. Expressing their love. Celebrating it.

Client: A small family of three, with a preschooler (cough cough)
Location: The beach
Style: Their home is lived in, comfortable, with lots of DIY touches (a la Pinterest)
What I would suggest for them:
Fun, but simple. Colors to pull from the sea.
Blues, creams, teals – but nothing too matchy. Dad in jeans and a sweater (winter) or shortsleeve button-down shirt , untucked (summer). Mom in a long maxi-dress or skirt in a solid color. Child in an outfit to compliment mom or dad, depending on gender, without being perfectly matched. All of them barefoot.
For the session itself: play in the surf, lay in the sand, and just smile a LOT.  Connecting and laughing.

Client: A family of six, with 4 children ranging in age from 5 to 18
Location: A wooded park in autumn
Style: Their home is sophisticated, with lots of rich colors and woods, textures in fabrics and leathers.
What I would suggest for them:
Classic poses as well as casual moments. Rich jewel tones, like deep blues, browns, and burgundies. The kids shouldn’t match, but complement each other. (No, I don’t mean the same exact shirt in different colors. Think one in a blue sweater, another in a blue and cream striped shirt, blue tights on another, etc.) For the session, we would mix it up with various groupings, sitting and standing poses, and a variety of family interaction.

I hope that gives you all some food for thought. I don’t intend to make the process more difficult, but rather make the end result exactly as you’d envisioned. If you’re still having difficulty planning for your portrait session, please don’t hesitate to call me! I’ll even come over and go through your closet, measure your walls, or help you dress the kids. (I’m serious!) Professional photography is a lifelong investment, so you deserve to have portraits that you will cherish for a lifetime.  With just a little bit of planning, it is easy!

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  • Christina01/09/2013 - 10:47 AM

    Great tips and I totally agree about the distracting striped shirt. The sweater made it totally about your little darling!

  • Chelsea Patricia01/09/2013 - 1:53 PM

    Oh my gosh, that is such a perfect example. The sweater dress is SO perfect on her–for both fun and smiling as well as the moody shots. Well done.

  • Angela01/14/2013 - 12:28 PM

    Thank you, Chelsea! She loves to wear it, which is an added bonus!

  • Angela01/14/2013 - 12:28 PM

    Thanks, Christina! I know a few people were wondering why the stripes were a don’t, but hopefully this was a helpful example for them. 🙂

Practicing what I Preach | San Diego Family Photographer

One of my big “things” on The List for 2013 is to see more of my clientele displaying their personal art. I mean, what’s the point of having a portrait session if you’re not going to display it, big and bold, in your home??? Yeah, I can’t figure it out, either. You can’t hang a disc on the wall. And how often are you going to pull it out of the drawer, load it up on your computer (assuming your computer even HAS a disc drive…many don’t now!), and ooohhh and ahhhh over your portraits? Probably about as often as I do: Never. So in planning for 2013 and creating The List, I really looked closely at my business model, my clients, and myself. And it led me to make some changes, both in the business and personally. But allow me to back up a moment…or a few years.

When we lived on the East Coast, our home had plenty of wall space. PLENTY. I covered every available inch with photographs of my daughter and family. Most of which were taken by yours truly. Then, we moved here, to San Diego, and into this gorgeous home, with amazing views of the golf course and the mountains beyond. But, with breathtaking views, you need a LOT of windows. So now, our wall space is mostly glass. I took a look around, not long ago, and really evaluated how much space I have, and how to maximize it. I’ve not hung many new photographs, canvases, or art here. And I hate that. I want to see the moments captured over the last (nearly) six years of marriage, raising a family, and our experiences.

In preparing for a portrait session, as well as when selecting your personal portrait art, it is important to consider your personal style and decor. As a military family, yes, we end up in some bland spaces. I like to spice it up a little bit with frames with lots of color. However, as I was looking around the house, I also noticed I am lacking some true personal pieces. So, today I am ordering myself several canvases. I selected black and white images, close-ups of my daughter, that are classic and beautiful. They will fit in anywhere, and never look outdated. This is important to us, and I assume many others as well. I also selected images that capture her spirit, her beauty, and her freckles. (Another one of those important things to us.) Here, take a peek for yourself:

I also have a few more in this order, but the style is similar. I am finding wall space to fill. Twenty years from now, whichever home we are in, these will still be proudly displayed in our home, and I will love them as much as I do now. I encourage everyone to make it a priority this year to display their personal portrait art in their home. (Whether from a previous session, or one to come!) If you need help selecting the perfect complement to your style, I’m ready to help. I’ll talk to you about decor, your wardrobe for the session, my editing style, and much more. I know you will love your art for decades to come.  It’s a proven fact that families are happier when surrounded by their memories captured in portraits. Perhaps you keep a wedding portrait on your nightstand, or a photograph of your firstborn when she was just hours old. Think about how you feel when you see that image each morning, and then imagine what it will feel like to fill your home with that same love and joy.  That feeling is what drives me. It drives me to create art for my home and for yours, and fills me with happiness. ?

I mentioned that I changed the business a bit, too, and I think you’ll like what I’ve done. I’ve lowered prices on prints and wall art. All digital collections now include a print credit as well! So, you get the best of both worlds! And collections start at just $500. Need more information? Just shoot me an email at info@powellwoulfe.com for a complete price list and free consultation!

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  • Noella01/08/2013 - 1:47 PM

    So very true!! I just bought 7 canvases for my own and couldn’t be more happier knowing that they are timeless and we will forever enjoy them! Great post!!

  • Patricia Knight01/08/2013 - 1:55 PM

    I need to do this more often myself. I’ve slowly been adding larger pieces to my walls.

  • Andy Pickard01/08/2013 - 3:13 PM

    So true, I have large canvas on my walls of moments I will cherish forever. lovely pics of a beautiful child

  • Angela01/14/2013 - 12:29 PM

    It makes me smile when I see her big happy grin looking at me. I think my next home might have no windows at all, so I have more display space!

  • Angela01/14/2013 - 12:29 PM

    I’d love to see how you display them, Patricia!!

  • Angela01/14/2013 - 12:30 PM

    SEVEN?!? AWESOME!! I envy your wall space. Haha!

Beautiful Childhood | Escondido Child Photographer

My poor, sweet girl…she often finds herself subjected to a torture only the child of a photographer will endure: “Come on! The sun sets in thirty minutes! Get dressed and in the car!” Today was one of those days. We both needed out of the house. I haven’t picked up the camera and shot something personal in a while, and I just needed a break from the computer. (I’ve been cleaning up galleries and files from the past year all week.)  So we jumped in my car and headed about 10 minutes away to a park and orange grove. My goal was to capture the spontaneous spirit that my girl has. Sure, her hair was messy (it is pretty hard to tame). Her clothing subdued (on purpose). I just set her free in an area she’d never explored before, and I asked her to “model for mommy”. We smiled. We were serious. We ran. And here is the result. These are pretty much SOOC (straight out of the camera), with just a few quick corrections and brushes in Lightroom. All shot with my 85mm on the 5D Mark II.

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